Course overview.
This intensive, practice-driven course combines advanced negotiation theory with cultural intelligence (CQ) frameworks. Participants will explore how values, communication styles, and decision-making patterns differ across regions and how to adapt influence strategies accordingly. Through simulations, case studies, and applied negotiation exercises, delegates will gain the confidence to operate in high-stakes, multicultural environments and to consistently achieve win–win results.
Who it's for.
This course is designed for business leaders, managers, sales professionals, diplomats, project managers, and anyone engaged in international collaboration or negotiation. It is particularly valuable for organisations expanding into new markets, building multinational teams, or seeking to strengthen international partnerships.
What you'll learn.
Module 1: Foundations of Cultural Intelligence and Influence
This module introduces the concept of Cultural Intelligence (CQ) and its application in negotiation settings. Participants will learn how cultural values—such as hierarchy, individualism vs collectivism, and communication style—affect influence dynamics. Tools for rapid cultural assessment will help delegates anticipate and adapt to counterpart expectations.
Module 2: Advanced Negotiation Strategies Across Cultures
Focusing on applied negotiation, this module examines how strategies such as persuasion, concession-making, and deal structuring vary in different cultural contexts. Participants will practice adapting negotiation styles to balance firmness with flexibility while avoiding common pitfalls such as misinterpretation or offence. Scenario-based exercises help translate theory into practical skills.
Module 3: Managing Conflict, Building Trust, and Long-Term Relationships
The final module explores how to manage conflicts constructively and maintain relationships even when negotiations are tough. Participants will learn techniques for de-escalation, re-framing, and finding culturally appropriate solutions that preserve mutual respect. Emphasis is placed on building enduring partnerships and sustaining influence well beyond the negotiation table.
Book your place.
Fill in the form and we'll confirm your booking the same working day. Invoice on request — we accept PO numbers from public bodies and corporate accounts.
Reserve your seat.
Book the Minitab Training course. We'll confirm your seat by email the same working day. PO numbers and invoicing accepted.
Got it — your booking enquiry is in.
We'll confirm your seat by email within the same working day. You should also see a copy of your enquiry in your inbox. Need anything urgent? Email hello@ascenttrainingwales.co.uk or use the live chat.
This course is fully fundable through ReACT+.
If you've been made redundant or are facing redundancy in Wales, the Welsh Government's ReACT+ scheme can fund up to £1,500 toward this course — plus childcare, travel and accommodation expenses. We'll handle the application.
Benefits of Attending This Course
Develop the skills to communicate, influence and negotiate effectively in multicultural environments. Learn how to adapt your approach, build trust and achieve better outcomes when working with international colleagues, clients and partners.
Ascent Training Wales · Bridgend.
Our conference room is purpose-built for effective training — bright, modern, and fully equipped for workshops, seminars and accredited sessions.
Llynfi Enterprise CentreHeol Ty Gwyn Industrial Estate
Maesteg, Bridgend, CF34 0BQ
Influence and Negotiate Across Cultures
Understand Cultural Differences
Learn how cultural values, communication styles and behaviours influence relationships, decision-making and negotiations.
Build Stronger Relationships
Develop techniques for creating trust, improving collaboration and working effectively with diverse teams and stakeholders.
Negotiate with Confidence
Gain practical strategies for influencing outcomes, managing differences and achieving successful agreements across cultures.
Common questions.
Quick answers to what most people ask before booking. Still need help? Get in touch.
How long is the course and where is it delivered?
How much does it cost and what's included?
When is the next date available?
Is this course eligible for ReACT+ funding?
Can you deliver this course in-house for our team?
From the classroom.
Our Bridgend venue is purpose-built for working learning — bright, modern, configurable for cohorts of four to twelve, with quality AV throughout and free parking right outside.
Llynfi Enterprise Centre · Bridgend · More about our venue →
More in Management.
Courses that pair well with Cross-Cultural Influence & Negotiation Course, or that your team often takes as a sequence.
Ready when you are.
Book Cross-Cultural Influence & Negotiation Course for £275 a seat, or send us a brief and we'll come back with a tailored in-house quote for your team within two working days.