Course overview.
Practitioner-led with extensive role-play and peer feedback. We work through real-world negotiation scenarios drawn from commercial contracts, salary discussions, partnership terms and high-stakes internal allocation. By the end of the day you'll have a structured preparation framework, a tested set of tactics, and the muscle to use them under pressure.
Who it's for.
Senior managers, commercial leads, procurement professionals, HR business partners, sales directors and anyone whose effectiveness depends on the outcome of negotiated agreements. Particularly useful before a high-stakes upcoming negotiation, or for people moving into a role where negotiation has just become part of the job.
What you'll learn.
Preparation — BATNA, reservation values and the issues map
Most negotiations are won or lost in the preparation. We cover the Harvard preparation framework: Best Alternative to Negotiated Agreement (BATNA), reservation value, target value, ZOPA analysis, issue identification and trade prioritisation. Practitioner templates you'll leave with.
The tactical playbook
Anchoring and reanchoring, principled concessions, bracketing, the flinch, the silent partner, the higher authority gambit — the moves and counter-moves used by professional negotiators and the ethical considerations that should govern when (and whether) you deploy them.
Value creation and the integrative shift
How to spot when a distributive negotiation can be reframed as integrative — and the techniques (multi-issue trades, contingent contracts, post-settlement settlements) that grow the pie before splitting it. The skill that distinguishes mature negotiators from aggressive ones.
Book your place.
Fill in the form and we'll confirm your booking the same working day. Invoice on request — we accept PO numbers from public bodies and corporate accounts.
Reserve your seat.
Book the Negotiation Strategies course. We'll confirm your seat by email the same working day. PO numbers and invoicing accepted.
Got it — your booking enquiry is in.
We'll confirm your seat by email within the same working day. You should also see a copy of your enquiry in your inbox. Need anything urgent? Email hello@ascenttrainingwales.co.uk or use the live chat.
This course is fully fundable through ReACT+.
If you've been made redundant or are facing redundancy in Wales, the Welsh Government's ReACT+ scheme can fund up to £1,500 toward this course — plus childcare, travel and accommodation expenses. We'll handle the application.
Benefits of Attending This Course
Develop practical negotiation skills to achieve better business outcomes, build stronger professional relationships and manage challenging discussions with confidence. Learn proven strategies to influence decisions, resolve conflicts and create lasting value for all parties involved.
Ascent Training Wales · Bridgend.
Our conference room is purpose-built for effective training — bright, modern, and fully equipped for workshops, seminars and accredited sessions.
Llynfi Enterprise CentreHeol Ty Gwyn Industrial Estate
Maesteg, Bridgend, CF34 0BQ
Master Effective Negotiation Strategies
Build Strong Negotiation Skills
Learn proven negotiation techniques to achieve mutually beneficial outcomes while protecting your interests and objectives.
Communicate with Confidence
Develop persuasive communication, active listening and relationship-building skills to negotiate effectively in a range of business situations.
Manage Complex Negotiations
Gain practical strategies for handling conflict, overcoming objections and reaching successful agreements with confidence and professionalism.
Common questions.
Quick answers to what most people ask before booking. Still need help? Get in touch.
How long is the course and where is it delivered?
How much does it cost and what's included?
When is the next date available?
Is this course eligible for ReACT+ funding?
Can you deliver this course in-house for our team?
From the classroom.
Our Bridgend venue is purpose-built for working learning — bright, modern, configurable for cohorts of four to twelve, with quality AV throughout and free parking right outside.
Llynfi Enterprise Centre · Bridgend · More about our venue →
More in Management.
Courses that pair well with Negotiation Strategies, or that your team often takes as a sequence.
Ready when you are.
Book Negotiation Strategies for £275 a seat, or send us a brief and we'll come back with a tailored in-house quote for your team within two working days.