Course overview.
Built around the proven narrative structures — the hero's journey, the three-act structure, Nancy Duarte's sparkline analysis of great speeches, the Pixar story spine — applied to real business contexts: strategy launches, change communications, sales presentations, board pitches, fundraising. Heavy on practice with peer feedback throughout.
Who it's for.
Leaders, marketers, communications professionals, sales directors, fundraisers, and anyone whose impact depends on getting an audience to feel something specific. Particularly useful for technically excellent professionals whose content is strong but whose presentations leave audiences impressed rather than moved.
What you'll learn.
The story structures that work
The handful of narrative structures that earn their place in business storytelling: the hero's journey adapted for commercial contexts, the three-act structure, the situation-complication-resolution pattern, the Pixar story spine, and Nancy Duarte's analysis of how great communicators alternate between 'what is' and 'what could be'.
Language, detail and the emotional craft
The sentence-level techniques that distinguish memorable business storytelling: specific concrete details over abstract claims, the use of contrast, the rhythm of well-constructed prose, the deliberate moments of vulnerability and the language patterns that build audience identification with the story being told.
Delivery — story as performance
How great business stories actually get delivered. The pacing, pause and emphasis disciplines, the difference between rehearsed and spontaneous (good stories sound spontaneous; great storytellers rehearse the sound of spontaneity), and the recovery techniques for when the audience isn't where you wanted them to be.
Book your place.
Fill in the form and we'll confirm your booking the same working day. Invoice on request — we accept PO numbers from public bodies and corporate accounts.
Reserve your seat.
Book the The Art of Storytelling for Business course. We'll confirm your seat by email the same working day. PO numbers and invoicing accepted.
Got it — your booking enquiry is in.
We'll confirm your seat by email within the same working day. You should also see a copy of your enquiry in your inbox. Need anything urgent? Email hello@ascenttrainingwales.co.uk or use the live chat.
This course is fully fundable through ReACT+.
If you've been made redundant or are facing redundancy in Wales, the Welsh Government's ReACT+ scheme can fund up to £1,500 toward this course — plus childcare, travel and accommodation expenses. We'll handle the application.
Benefits of Attending This Course
Develop powerful business storytelling skills to communicate ideas, influence decisions and engage audiences effectively. Learn how to structure compelling narratives, create emotional connections and use storytelling techniques to improve presentations, leadership communication and business outcomes.
Ascent Training Wales · Bridgend.
Our conference room is purpose-built for effective training — bright, modern, and fully equipped for workshops, seminars and accredited sessions.
Llynfi Enterprise CentreHeol Ty Gwyn Industrial Estate
Maesteg, Bridgend, CF34 0BQ
Master the Art of Storytelling for Business
Communicate Ideas Through Powerful Stories
Learn how to use storytelling techniques to present ideas clearly, connect with audiences and make business messages more memorable.
Engage and Influence Your Audience
Develop practical skills to create compelling narratives that build trust, inspire action and strengthen professional communication.
Enhance Business Communication
Gain confidence in using storytelling for presentations, leadership, marketing and strategic conversations to achieve greater impact.
Common questions.
Quick answers to what most people ask before booking. Still need help? Get in touch.
How long is the course and where is it delivered?
How much does it cost and what's included?
When is the next date available?
Is this course eligible for ReACT+ funding?
Can you deliver this course in-house for our team?
From the classroom.
Our Bridgend venue is purpose-built for working learning — bright, modern, configurable for cohorts of four to twelve, with quality AV throughout and free parking right outside.
Llynfi Enterprise Centre · Bridgend · More about our venue →
More in Professional Development.
Courses that pair well with The Art of Storytelling for Business, or that your team often takes as a sequence.
Ready when you are.
Book The Art of Storytelling for Business for £275 a seat, or send us a brief and we'll come back with a tailored in-house quote for your team within two working days.