Course overview.
Our curriculum is tailored to provide practical, hands-on experience through role-playing exercises, simulations, and real-world case studies. Led by experienced negotiators and industry experts, the course will help you understand the nuances of communication, develop persuasive arguments, and build lasting relationships with your counterparts. By the end of the course, you will have a robust toolkit of negotiation strategies, the ability to manage conflicts constructively, and the confidence to negotiate effectively in any situation. Join us to master the art of negotiation and enhance your ability to influence and succeed in your professional endeavours.
Who it's for.
This course is designed for professionals at all levels who wish to enhance their negotiation skills and achieve favourable outcomes in various business and personal contexts.
What you'll learn.
Module 1: Introduction to Negotiation
In the beginner module, participants will receive an introduction to the fundamental principles of negotiation. They will learn about different negotiation styles, key concepts such as BATNA (Best Alternative to a Negotiated Agreement) and ZOPA (Zone of Possible Agreement), and the importance of preparation and planning in negotiation. Practical examples and case studies will illustrate basic negotiation techniques and strategies for building rapport and establishing trust with negotiating counterparts.
Module 2: Advanced Negotiation Techniques
The intermediate module focuses on advancing participants' negotiation skills to achieve win-win outcomes and handle complex negotiation scenarios effectively. Participants will delve into advanced negotiation tactics such as anchoring, framing, and concession management. They will learn how to navigate difficult conversations, manage conflict, and overcome impasses during negotiations. Case studies and role-playing exercises will provide participants with opportunities to practice applying advanced negotiation techniques in realistic scenarios, enhancing their ability to negotiate successfully in diverse business contexts.
Module 3: Strategic Negotiation and Leadership
The advanced module is designed for senior executives and leaders who want to master strategic negotiation and influence at a higher organisational level. Participants will explore strategic negotiation planning, negotiation team dynamics, and negotiation ethics and cultural considerations. They will learn how to negotiate complex deals, manage negotiations across different cultures and contexts, and lead negotiation teams effectively. Through simulations and case studies of strategic negotiation successes, participants will develop leadership skills to drive organisational growth and achieve strategic objectives through effective negotiation.
Effective negotiation.
A practical course designed to help you become a more confident, effective and thoughtful negotiator. Explore the principles behind successful negotiation, learn how to prepare effectively and develop techniques for handling different situations, perspectives and challenges. Whether you are negotiating with customers, suppliers, colleagues or stakeholders, the course provides practical tools to help you achieve better outcomes while building strong professional relationships.
Negotiation Foundations
Understand what makes a successful negotiation and explore the different approaches people take when negotiating. Learn how to recognise your own negotiation style, understand the other party's priorities and establish the right mindset before entering a conversation.
Preparation
Discover why effective preparation is one of the most important parts of negotiation. Learn how to establish objectives, identify priorities, understand your position and anticipate the needs, expectations and potential responses of the other party.
Communication
Develop practical communication techniques for building trust, asking better questions and listening for what really matters. Explore how language, tone, body language and emotional awareness can influence the direction and outcome of a negotiation.
Reaching Agreement
Learn how to handle objections, difficult conversations and challenging negotiating behaviours while keeping discussions productive. Explore ways to create mutually beneficial outcomes, manage concessions and reach agreements that deliver lasting value for everyone involved.
Book your place.
Fill in the form and we'll confirm your booking the same working day. Invoice on request — we accept PO numbers from public bodies and corporate accounts.
Reserve your seat.
Book the Effective Negotiation Strategies Course course. We'll confirm your seat by email the same working day. PO numbers and invoicing accepted.
Got it — your booking enquiry is in.
We'll confirm your seat by email within the same working day. You should also see a copy of your enquiry in your inbox. Need anything urgent? Email hello@ascenttrainingwales.co.uk or use the live chat.
This course is fully fundable through ReACT+.
If you've been made redundant or are facing redundancy in Wales, the Welsh Government's ReACT+ scheme can fund up to £1,500 toward this course — plus childcare, travel and accommodation expenses. We'll handle the application.
Benefits of Attending This Course
Develop practical negotiation skills that help you reach better agreements, strengthen professional relationships and create positive outcomes for all parties. Learn how to negotiate with confidence, manage difficult conversations and achieve lasting business success.
Ascent Training Wales · Bridgend.
Our conference room is purpose-built for effective training — bright, modern, and fully equipped for workshops, seminars and accredited sessions.
Llynfi Enterprise CentreHeol Ty Gwyn Industrial Estate
Maesteg, Bridgend, CF34 0BQ
Negotiate with Confidence and Achieve Better Outcomes
Build Strong Negotiation Skills
Learn proven negotiation techniques to prepare effectively, communicate persuasively and achieve mutually beneficial agreements.
Handle Challenging Discussions
Develop strategies for managing conflict, overcoming objections and maintaining positive relationships during difficult negotiations.
Increase Your Influence
Gain the confidence to negotiate successfully with clients, suppliers, colleagues and stakeholders in a wide range of business situations.
Common questions.
Quick answers to what most people ask before booking. Still need help? Get in touch.
How long is the course and where is it delivered?
How much does it cost and what's included?
When is the next date available?
Is this course eligible for ReACT+ funding?
Can you deliver this course in-house for our team?
From the classroom.
Our Bridgend venue is purpose-built for working learning — bright, modern, configurable for cohorts of four to twelve, with quality AV throughout and free parking right outside.
Llynfi Enterprise Centre · Bridgend · More about our venue →
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Ready when you are.
Book Effective Negotiation Strategies Course for £275 a seat, or send us a brief and we'll come back with a tailored in-house quote for your team within two working days.